
we want you to create the best restaurant in the region
- Lansing Developer-Owner
TOSCANA
WINE-MARKET-CUCINA
We were tasked with transforming a 6,000 SF retail space at the podium of the AC Hotel into a destination restaurant. To maximize the potential of this space, we strategically divided it into distinct areas, while also incorporating a new business center. Embracing an Italian theme, we saw a wine market as a natural fit. To enhance this market, we introduced a unique "pour-your-own-wine" experience featuring 24 varietals. This innovation not only provided a space for guests to gather and wait for a table but also allowed for convenient grab-and-go wine and accompaniments, creating a new revenue stream. The layout included a market, bar, dining room, private dining area, and an exterior perimeter with generous outdoor spaces. The outdoor area features a pergola-covered terrace with both lounge and dining seating, complemented by inviting fire features.

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CONCEPT & BRAND DEVELOPMENT • COMPETITIVE ANALYSIS • TARGET AUDIENCE • BRAND DNA • BRAND POSITIONING STATEMENT • BRAND PILLARS • PULL-THROUGHS & ACTIVATIONS • NAME & LOGO • INTERIOR DESIGN

DARE TO BE DIFFERENT. DESIRE TO BE DIVINE.
Discover an exceptional Wine Wall experience with our Self-Pour Wine System, allowing you to explore a diverse selection of wines at your pace—be it a bold red for your steak or a delicate white for your pasta. As you indulge in this captivating wine journey, your culinary exploration continues with our on-site Italian marketplace. Transport yourself to the enchanting streets of Rome and the bustling markets of Florence, gathering gourmet ingredients or exploring specialty imported products.



Enter Toscana's enchanting tasting room where expert sommeliers guide you on a captivating exploration of new wine pairings and bold flavor discoveries. Immerse yourself in an exquisite journey as you strike that perfect balance between exceptional wines and delectable dishes.