We identify your target audience and what they crave. This sets the foundation for us to build your brand from the ground up. Our handcrafted Brand Playbook®  will be the heartbeat of your concept. Not all properties are new, some have the challenge of rebranding and relaunching in an existing space. We pride ourselves in the ability to redefine a space and bring it to life.

Our design team specializes in hotel and restaurant design, drawing on years of experience. We create distinctive environments that reflect the unique voice of each neighborhood. Whether designing intimate boutique hotels or top-tier restaurants, our focus is on crafting spaces that foster connection and stand the test of time.

We are a seasoned hospitality consulting group specializing in optimizing operations for bars, restaurants, and events. With over 30 years of hands-on experience, we focus on enhancing guest experiences while maximizing efficiency and profitability. Our expertise includes concept development, operational strategies, cost containment, labor management, and staff training, ensuring each establishment performs at its best. We provide tailored solutions to drive success in the competitive restaurant and bar landscape.

Developers and management companies entering the lifestyle hotel space, expert guidance can make the difference between a thriving property and lagging performance. EMG lifestyle consultants bring extensive experience in operating independent lifestyle hotels, bars, and restaurants, providing critical support to help developers self-manage, convert to major brands independent collections such as Autograph Collection, Tribute Portfolio, Curio and Tapestry, or address properties nearing default. These consultants ensure that every property meets emg's high standards, helping developers, owners, and management companies achieve success from launch through ongoing operations.