SERVICES
CONCEPT IDENTITY
& BRAND DEVELOPMENT
We identify your target audience and what they crave. This sets the foundation for us to build your brand from the ground up. Our handcrafted Brand Playbook will be the heartbeat of your concept.
UNDERWRITING
& PROFITABILITY
MASTER PLANNING
& INTERIOR DESIGN
It's crucial that the layout and design of your property fits with your overall brand. We can lead or supplement your spatial planning and interior design process needs.
REBRAND &
RELAUNCH
STRATEGY
Optimizing the performance of your existing operation or underwriting a new business is core to our experience. Offering site selection, hotel valuation consulting, repositioning and reflating services unique to your needs.
Not all properties are new, some have the challenge of rebranding and relaunching in an existing space. We pride ourselves in the ability to redefine a space and bring it to life.
OPERATIONALIZATION
& BRAND
ACTIVATION
This is where your brand comes to life. We will guide you on the channels to activate and how high to turn the volume.
Our strategic marketing plan will allow you to reach the masses.
SOCIAL MEDIA &
PR STRATEGY
Your handcrafted brand is built, now it's time to get the word out. Our social media and PR channel strategy focuses heavily on engagement and keeping your brand in front of your target audience, constantly.
PHOTOGRAPHY & VIDEOGRAPHY
Visuals, visuals, visuals.
A must-have piece in communicating your brand. Our onsite photography and videography brings the visual representation of your handcrafted brand to life.
CULTURE &
COMMUNITY
INTEGRATION
Your brand cannot live on just paper, it needs to emulate through the team members and service touchpoints. We provide guidance and training for your team on how to 'live' the brand within your space and in the community.
OUR WORK
A collection of hotels and restaurants we've handcrafted with passion,
married with inspirational imagery for our future projects.
To view a list of projects that we've completed or have under construction: Please Click Here
ABOUT US
WORKING TOGETHER TO MAXIMIZE THE PROFIT OF YOUR BRAND
EMG was created to partner with owners and developers of hotels, bars and restaurants to guide them in the creation of new operations, rebranding or to reposition existing operations.
Working together we create a partnership to achieve success for the associates, guests and you the owner.
We are business partners from pre-development to post-opening operations offering a balanced and comprehensive approach.
WHAT MOTIVATES US?
There are so many brands in the world today, but few great ones. To be able to create and launch a new brand that is relevant in its marketplace absolutely fires us up. This is the driving force the team at Endurance Management Group.
KEITH HALFMANN
Creator & Branding Guy - President & CEO
When Keith began endurance training to compete in triathlons and ultimately, IronMan, he recognized that the focus, perseverance and dedication he applied to training were the same characteristics he has always applied to business. He recognized that this set him apart and this dedication allowed him to become an award-winning hospitality executive specializing in all phases of the hospitality industry, including concept creation, brand development, activation and operationalization, social media campaigns, team training and compliance audits.
MEGAN DUNIEC
Marketing & More - Brand Strategy & Operationalization
Megan is a seasoned marketing and branding executive who fell in love with the service and hospitality industry at an early age while preparing and serving meals at a National Guard training facility in Northwest Ohio.
She has carried that experience over her professional marketing career, and over-delivering on the promise is what matters most to her. This entails every touch point of the guest experience, from drawing the client in to the point when they leave truly blown away by their experience.
KERRY VARNUM
Transformative - Interior Design
Operating under the fundamental belief that well designed environments can transform our daily lives, Kerry brings a fresh perspective to residential, hospitality, retail, and workplace environments.
Prior to founding her own design firm, Kerry led design teams for large-scale commercial projects where she demonstrated her ability to coordinate key architectural details and construction elements which is crucial to creating her noteworthy designs.
DANIELLE POLLOCK
Processes & Tech - Brand Systems & Training
Danielle found her true passion in the Food & Beverage industry where she has worked developing revenues and systems in all areas of management and operations.
With expert knowledge, industry experience, and relentless energy, Danielle develops streamlined processes, technology solutions and operational systems from POS systems to inventory management.
SHARON RANDOLPH
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Organizational Details - Brand Operationalization & Activation
With over twenty years of experience in the hospitality industry, Sharon has worked for major chains, independent properties and as a consultant in all phases of development from new openings and renovations to revitalizing existing operations.
Specializing in project management and operational development, she balances guest and employee service experiences, with a focus towards driving profitability through revenue optimization and cost containment.
GRANT HALFMANN
"The Voice" - Photography & Videography
Grant first discovered he saw things differently when playing golf as a young man. He was able to read the course in a way that set him apart. Soon he translated this ability into photography and what would become his life's passion.
Whether capturing moments and experiences for business or pleasure, Grant's unique perspective continues to draw people to his work.
LAURA CIOCIA
Over-Communicator - Digital Communications
Laura is an expert digital communications strategist and brand planner with nearly 15 years of professional experience spanning the CPG, Beverage, Hospitality, Automotive, Technology, and Healthcare industries.
Adept at both analytics and storytelling, Laura excels at creating authentic brand experiences that move people to action.
