& BRAND DEVELOPMENT
We identify your target audience and what they crave. This sets the foundation for us to build your brand from the ground up. Our handcrafted Brand Playbook will be the heartbeat of your concept.
Optimizing the performance of your existing operation or underwriting a new business is core to our experience. Offering site selection, hotel valuation consulting, repositioning and reflating services unique to your needs.
This is where your brand comes to life. We will guide you on the channels to activate and how high to turn the volume.
Our strategic marketing plan will allow you to reach the masses.
SOCIAL MEDIA &
Your handcrafted brand is built, now it's time to get the word out. Our social media and PR channel strategy focuses heavily on engagement and keeping your brand in front of your target audience, constantly.
& INTERIOR DESIGN
It's crucial that the layout and design of your property fits with your overall brand. We can lead or supplement your spatial planning and interior design process needs.
Not all properties are new, some have the challenge of rebranding and relaunching in an existing space. We pride ourselves in the ability to redefine a space and bring it to life.
Your brand cannot live on just paper, it needs to emulate through the team members and service touchpoints. We provide guidance and training for your team on how to 'live' the brand within your space and in the community.
PHOTOGRAPHY & VIDEOGRAPHY
Visuals, visuals, visuals.
A must-have piece in communicating your brand. Our onsite photography and videography brings the visual representation of your handcrafted brand to life.
WORKING TOGETHER TO MAXIMIZE THE PROFIT OF YOUR BRAND
EMG was created to partner with owners and developers of hotels, bars and restaurants to guide them in the creation of new operations, rebranding or to reposition existing operations.
Working together we create a partnership to achieve success for the associates, guests and you the owner.
We are business partners from pre-development to post-opening operations offering a balanced and comprehensive approach.
WHAT MOTIVATES US?
There are so many brands in the world today, but few great ones. To be able to create and launch a new brand that is relevant in its marketplace absolutely fires us up. This is the driving force the team at Endurance Management Group.
Creator & Branding Guy - President & CEO
With over 25 years in the hospitality industry, Keith has extensive experience in both front of house and kitchen operations in hotel, bar, restaurant and banquet operations. Working with a variety of owners and hospitality management companies has provided the opportunity to view operations from a guest, associate and ownership perspective.
While working at Sage Hospitality Group and Sage Restaurant Group, Keith was part of the opening team of the Renaissance Blackstone Chicago, Renaissance Providence Rhode Island and The Nines Portland, a Luxury Collection Hotel. At Marcus Hotels & Resorts, Keith led the opening of ten destination bars and restaurants, including Blu and Mason Street Grill at the Pfister Hotel in Milwaukee. The creation of The Milwaukee Chophouse Restaurant was a concept replicated in Madison, WI, Bloomington, MN and Kansas City. With Geis Hospitality Group in Cleveland, Keith led the hospitality team on an historic adaptive reuse development that created The 9, a mixed-use hotel, including residences, upscale market and five food and beverage venues; while breathing new life into downtown Cleveland with what became a local destination.
In 2016 Keith created Endurance Management Group to collaborate and work on behalf of owners and operators to offer branding and operational services. Since then, EMG has been part of teams to create cocktail bars, rooftop bars, destination restaurants and lifestyle hotels that are affiliated with Autograph Collection, Tribute Portfolio, Tapestry Collection, AC Hotels and Independents.
Keith uniquely understands the operational challenges when balancing the expectations of guests and owners. The same balanced approach is applied when working with owners and operators to refresh existing spaces and create new destinations.
Endurance Management Group is rooted in how a concept will be received by the guests and associates, which is vital to building craveable and profitable concepts. Our focus produces differentiators which create a sustainable business for the long term.
This expertise has allowed EMG to specialize in all phases of the hospitality industry, including concept creation, space planning, brand development, activations and operationalization, menu development, and team training and development.
Marketing & More - Brand Strategy & Operationalization
Megan is a seasoned marketing and branding executive who fell in love with the service and hospitality industry at an early age while preparing and serving meals at a National Guard training facility in Northwest Ohio.
She has carried that experience over her professional marketing career, and over-delivering on the promise is what matters most to her. This entails every touch point of the guest experience, from drawing the client in to the point when they leave truly blown away by their experience.
Transformative - Interior Design
Operating under the fundamental belief that well designed environments can transform our daily lives, Kerry brings a fresh perspective to residential, hospitality, retail, and workplace environments.
Prior to founding her own design firm, Kerry led design teams for large-scale commercial projects where she demonstrated her ability to coordinate key architectural details and construction elements which is crucial to creating her noteworthy designs.
Processes & Tech - Brand Systems & Training
Danielle found her true passion in the Food & Beverage industry where she has worked developing revenues and systems in all areas of management and operations.
With expert knowledge, industry experience, and relentless energy, Danielle develops streamlined processes, technology solutions and operational systems from POS systems to inventory management.
Organizational Details - Brand Operationalization & Activation
With over twenty years of experience in the hospitality industry, Sharon has worked for major chains, independent properties and as a consultant in all phases of development from new openings and renovations to revitalizing existing operations.
Specializing in project management and operational development, she balances guest and employee service experiences, with a focus towards driving profitability through revenue optimization and cost containment.
"The Voice" - Photography & Videography
Grant first discovered he saw things differently when playing golf as a young man. He was able to read the course in a way that set him apart. Soon he translated this ability into photography and what would become his life's passion.
Whether capturing moments and experiences for business or pleasure, Grant's unique perspective continues to draw people to his work.
Over-Communicator - Digital Communications
Laura is an expert digital communications strategist and brand planner with nearly 15 years of professional experience spanning the CPG, Beverage, Hospitality, Automotive, Technology, and Healthcare industries.
Adept at both analytics and storytelling, Laura excels at creating authentic brand experiences that move people to action.